Wednesday, September 11, 2013

What Makes a Blog so Affective?

What makes a blog so affective?

As i was searching for a article to write my blog about that would connect with chapter 3, it made me think. What does a blog even mean? What makes it a good blog? If it's interesting to you with it be interesting to other people. In the text, it briefly summarizes blogs. Out of the summary in the book, I learned that blogs are a tool for organizations to communicate with customers, clients, memberships, and parishes. A good blog is informational, informal, and up to date. They also have links to other information sources to prove they are creatable. As Media relations we need to keep up with blogs so we know what is being said about our organization.

Now, before reading this chapter I basically assumed blogs were peoples opinions about life, critiques, and things they are interested in. But is that not what a blog is?

I am very passionate about the world of sports especially the NFL. Now even though I'm a San Diego Chargers fan, in my opinion they are incapable of finishing a game on top. While I was researching blogs, I found this one
 http://panicbutton.sportsblog.com/post/165036/nfl_officials_admit_to_blowing.html .  
       
 In the NFL world, a big controversy every year is the fight between the official's calls and regulations rules of the game. In most situations, the teams would say they got "ripped off" by the officials and in some cases it is said to cause a different out come in the over all game.

The more I did research on blogs for this controversy the more blogs I found officials admitting to making the wrong call at games in week 1 of season 13. 

In this blog NFL officials admit to blowing Chargers/Texans call, I noticed some connections from the book that were done well in my opinion in this blog.

How did the blog do?

-Who is this? Rich Winter as a sports instigator (Sportsblog.com). 
-Who is he communicating to? fans, officials, NFL
-When did this come out? 9/11
-Informational?
  "For the third time in Week 1, the NFL has admitted to an officiating error. The league had already acknowledged that the officiating crew in the Packers-49ers game made two mistakes and now, NFL VP of officiating Dean Blandino is admitting a third mistake was made in the Chargers-Texans game. A mistake that proved costly to San Diego (Winter)."
-Informal?
"According to Blandino, that call shouldn't have been made.
"No, this was not a correct call," Blandino said, via NFL.com. "This is not the intent of the rule as it was written. The rule is to protect the snapper on a field goal or extra point from a direct forcible blow to the head or neck area, or with the crown/forehead/hairline parts of the helmet to the body. It was not designed to prohibit any contact with the snapper, which is what happened on this play."(Winter)"

This blog had a great tone. I could tell he was passionate about the issue and he knew his stuff. You could hear his voice in the way he wrote. On the other hand, only one person wrote a comment. It also don't state that he is connected with the NFL in any way.

Discussion:  

-Is this an affective blog? Why or Why not?